Eyeshadow is a versatile cosmetic product designed to enhance the beauty of the eyes. Typically available in powder, cream, or liquid form, eyeshadow comes in a wide variety of colors, finishes, and textures, ranging from matte to shimmer, metallic, and glitter. Its primary purpose is to add depth, dimension, and color to the eyelids, complementing one's overall makeup look.

Eyeshadow can be used to create a variety of styles, from subtle, natural tones for everyday wear to bold, dramatic effects for special occasions. It often comes in single pans or palettes featuring coordinated shades, making it easy to blend and layer colors. Whether applied with brushes, fingers, or applicators, eyeshadow allows for creativity and self-expression in makeup artistry.